Fresh & More

Southeastern Grocers Inc., parent company of Fresco y Más, Harveys and Winn-Dixie grocery stores, has opened a new Fresco y Más Supermarket at 1229A Providence Blvd. in Deltona.

Southeastern Grocers Inc., parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, unveiled the completed Deltona Fresco y Más Supermarket at 1229A Providence Blvd. in Deltona Nov. 17.

It is the fourth Hispanic supermarket in Volusia County after Bravo Supermarkets in Daytona Beach and Orange City, and Placita Supermarket in Daytona Beach, although there are several other smaller Hispanic stores in the county.

The new Hispanic grocery store will provide the community with a specialized shopping experience that focuses on celebrating the local growing Hispanic culture in Deltona and Volusia County.

The new store hosted a grand opening ceremony Nov. 17 to officially introduce it to the community. The opening ceremony included a ribbon-cutting ceremony, live music, free giveaways and the first 100 customers received a free mystery gift card valued from $5 to $500. The new store also presented a $1,000 donation to Forest Lake Elementary School to give back to the local youth and future leaders of the community.

Customers will immediately notice new enhancements and offerings throughout the Fresco y Más store, including:

•A new custom facade featuring a vibrant yellow color palate and bi-lingual signage throughout the store.

•Refreshed “Frutas y Verduras” (produce department) featuring a farmer’s market setting with a wider selection of tropical fruits and vegetables.

•A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch and daily specials, like arroz congri, pallet and more.

•An all-new, full-service Latin “Carnicería” (butcher shop) offering an expanded selection of fresh, custom-cut meats to better serve our customers, including T-bone steak, roast beef, whole or half top round and pork loin.

•Renovated “Panadería” (bakery) department offering an expanded selection of Hispanic pastries and local baked goods, including flan, croquette and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.

•A refreshed Wall of Value section now featuring enhanced weekly specials on popular items customers purchase most.

•An improved Dollar Zone within the store, that features hundreds of everyday essentials that are tailored to the community, from grocery and cleaning to health and beauty.

•An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.

As a continued Covid-19 safety precaution, customers are encouraged to maintain social distancing protocols while enjoying the new store. The store will be open from 7 a.m. to 11 p.m., seven days a week. For more information, visit

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