Brunswick Corp. announced Kris Neff has been named president of Edgewater-based Boston Whaler.
He swapped positions with Nick Stickler, who took over as vice president of category management and strategic planning at Mercury Marine. Both moves are effective immediately.
Mr. Neff joined Brunswick in 2005 and, over the past 16 years, has worked in a variety of roles. At Mercury Marine, he led the launch of some of its most innovative products, including the February launch of the 600hp V12 Verado as well as the company’s 1st Mate Safety System, which won multiple Innovation Awards at the 2020 Consumer Electronics Show.
Mr. Stickler also joined the company in 2005 and has held multiple leadership positions, including president of Fort Wayne Operations where he ran both the Harris and Cypress Cay businesses before becoming Boston Whaler president.
He guided Whaler through a time of incredible growth, both in product portfolio and capacity, including the recent re-opening of the Flagler County facility, which is adding further capacity to meet record demand from Whaler’s customers.
“I am truly thankful for the opportunity to lead a world-class organization such as Boston Whaler,” Mr. Neff stated in a news release. “We have an incredible team of colleagues and partners with an extremely passionate customer base. Under Nick’s leadership, the Whaler team has done a tremendous job establishing a solid platform to build upon and grow the legacy of one of the marine industry’s most iconic brands.”
Mercury Marine is an established and well-known brand in the marine industry, Mr. Stickler noted in the release. “I have enjoyed a wonderful relationship with Mercury while running both Fort Wayne and Boston Whaler and am excited about the opportunity to make an impactful addition to Mercury’s award-winning portfolio of products. Kris and his team have helped Mercury grow market share over the past few years with a host of award-winning products and I look forward to developing the next evolution of propulsion systems.”
Mr. Neff earned a bachelor’s degree in mechanical engineering, a master’s degree in engineering, and an MBA from the University of Michigan. He started his career with Ford Motor Co. as a manufacturing engineer before joining Brunswick. Mr. Stickler earned a bachelor’s degree in mechanical engineering and a master’s degree in automotive systems engineering from the University of Michigan, and an MBA from the University of Chicago. He also started his career with Ford Motor Co. as a powertrain design engineer.