As you can guess from our advertisements, small businesses are the lifeblood of Hometown News in Volusia County.

That’s why we’re extremely serious when it comes to making sure they have the resources they need to succeed.

We don’t get a lot of advertising from the big national businesses, although they’re missing out on the large audience we have for our print and digital publications. We also can provide them with an even bigger audience with our sister publications in Brevard County and the Treasure Coast (Indian, St. Lucie and Martin counties).

So, making sure our advertisers are successful is the reason you’ll see us printing a lot of information about them with feature stories, brief items and photos. We also do a lot for small businesses that don’t advertise with us because we want the synergy that occurs when small businesses support each other.

You’ll also notice we run a lot of information from the chambers of commerce, SCORE and other organizations and agencies that assist small businesses.

SCORE is one of our favorites because it can provide individual assistance to a small business. No matter what a small business is going through, SCORE has a retired executive who’s been there, done that and can help you from repeating mistakes they made in their careers and benefit from the successes they enjoyed.

It was painful to see so many small businesses fail during the Covid-19 pandemic and struggle to find workers as the economy ramps back up. Just know small businesses have a friend in Hometown News and we’re here to help.


There were several big commercial real estate transactions to note recently. Hilltop Capital of New York, which owns other area apartments, bought the Palm Grove Apartments at 886 S. Nova Road in Daytona Beach for $8.3 million. Las Vegas investor bought the Cafe Heavenly property at 115 Flagler Ave. in New Smyrna Beach for $1.625 million.

Cross Creek Ranch bought a large tract of vacant land along State Road 44, west of New Smyrna Beach, for $1.5 million. Magnolia Christian School has moved from Sanford to DeLand, buying the former Lighthouse Christian Academy Property at 126 Ridgewood Ave. for $1.2 million. Daytona Beach businessman Pinchas Mamane bought the former Volvo dealership property at 601 Mason Ave. in Daytona for $575,000.


I’d like to tell you a nice, upscale restaurant or a unique eatery will be going into the space at The Pavilion at Port Orange left vacant when Takara built its big building elsewhere in the shopping plaza. However, it will be Another Broken Egg, a Louisiana-based chain of breakfast/lunch eatery. As you can guess, the first restaurant in the chain is the Broken Egg.

While we’re in Louisiana, part of a furniture story in the strip center at 2200 W. International Speedway Blvd. will be used to create King Cajun restaurant.


A couple of other new businesses include Godfather Pawn Shop going into vacant building at 5491 S. Ridgewood Ave. in Port Orange and Life's a Beach Rentals going in next to Denny's at 2705 N. Atlantic Ave. in Daytona Beach.


On a final note, Minto Communities is seeking approval of the final plat for Phase 7 of Latitude Margaritaville, which is almost as big as what is already in place.

Managing Editor Cecil G. Brumley has been tracking business and the economy in Volusia County for more than 24 years. Contact him at (no hyphens) or follow him on Twitter @cecilbrumley.

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