Among the weirdness that is real estate development in Florida, Orange City is another strange place.

With a population of 11,990, according to a 2019 Census Bureau estimate, you would expect it to have a couple of supermarkets, a couple of dollar stores and maybe a couple of used car dealers. And it does have Publix and Bravo grocery stores, a Dollar General and a Dollar Tree, and has four or five used car lots.

But it also has a Home Depot, a Lowe’s, a Target, a Walmart Supercenter, a Kohl’s, an AutoZone, an O’Reilly Auto Parts, an LA Fitness, a Big Lots, more chain restaurants than you can shake a stick at, a large AdventHealth hospital and the huge John Knox Village retirement center.

The obvious answer of why it is such a commercial center of West Volusia County, of course, is the development of Deltona, with more than 90,000 people, didn’t include commercial development. So, Deltonans for many years have had to cross I-4 to shop. Over the years, developers have carved out space in Deltona for supermarkets, Walmarts and even a Lowe’s, and recently it has begun to get a lot more commercial development, including a cineplex and a hospital.

So, Orange City’s commercial sector could be in trouble, right?

Nope, suddenly Orange City is a seeing a boom in residential development. One of the big ones is Cadence at Parc Hill where D.R. Horton alone sold 116 houses in 2020. Orange City also got a new senior apartment complex with the 88-unit Parc Hill Senior Living and an affordable apartments complex, the 116-unit Reserve at Orange City, which just hosted an open house Saturday, Jan. 16. Still to come is Allure on Enterprise, a 130-unit market rate apartment complex.

It’s not huge residential growth, but you can definitely see Orange City headed to more than 15,000 people soon and, who knows, maybe one of these days it’ll have the 50,000 population that justifies all that commercial stuff.


The hospitality industry in Volusia continued to suffer through the pandemic in November with bed tax collections down 16% from November 2019. It was the lowest amount of collections since 2015 as the area continues to struggle to attract tourists, even with the big Daytona Turkey Run car show managing to draw a crowd again.


Commercial real estate remains active, including Melbourne investors acquiring Ocean View Manor nursing home at 624 S. Atlantic Ave. in Daytona Beach for $3.42 million. Monroe Capital of Rochester, N.Y., acquired the development site at Beach and South streets in Daytona Beach for $2 million, although it could have been a loan. A DeLand investor has bought the former Ruby Tuesday property at 1212 Saxon Blvd. in Orange City for $1.65 million. Area Wendy’s operator JAE Restaurant Group of Pompano Beach bought land in the Ocean Way Village development at State Road 44, west of I-95 in New Smyrna Beach, for $1.18 million. An Orlando investor bought the Value Pawn building at 132 Ridgewood Ave. in Holly Hill for $953,790.


Some other developments include AdventHealth enlarging a future office building that would be next to the stand-alone ER that is under construction in Port Orange. Already with a store on the east side of the Interstate 95/U.S. 1 interchange north of Ormond Beach, RaceTrac is now planning a store on the west side of the interchange. Plans were submitted to the City of Daytona Beach for Miller’s Ale House at 1564 Outlet Blvd. at Tomoka Town Center in Daytona Beach to replace the restaurant on West International Speedway Boulevard. Pickwick Village owner plans to use the buffer area along Clyde Morris Boulevard in Port Orange for nine more manufactured house lots. The former used car lot building at 934 West ISB in Daytona Beach will be demolished, removing an eyesore. A laundromat is going up on West ISB, just west of Woodland Boulevard in DeLand. Gigabytes Virtual Restaurant is going into a strip center at 1220 Hand Ave. in Ormond Beach.

Managing Editor Cecil G. Brumley has been tracking business and the economy in Volusia County for more than 23 years. Contact him at (no hyphens) or follow him on Twitter @cecilbrumley.

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