One of the biggest days of the year is coming up for small businesses and this newspaper.

On Small Business Saturday, Nov. 26, shoppers are urged to save some of their Black Friday bucks and spend them at small businesses.

As you, our readers, are well aware, without small businesses advertising in this newspaper, there would be no Hometown News. So, while Small Business Saturday is important, we hope you will continue shopping at small businesses in Volusia County year-round.

Small Business Saturday, founded by American Express, is a day dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy and enhance neighborhoods around the country. According to American Express, the projected total reported spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday last year hit a record high with an estimated $23.3 billion. The U.S. Small Business Administration has cosponsored Small Business Saturday since 2011, and the agency continues to help entrepreneurs leverage new opportunities with the 13th annual Small Business Saturday.

“As our economy continues to stabilize, it’s more important than ever that consumers shop and dine small during the holiday shopping season,” SBA Administrator Isabella Casillas Guzman stated in a news release. “We continue to see positive impacts and opportunities for our small business owners through President Biden’s economic agenda, and Small Business Saturday is another chance for us to further strengthen America’s entrepreneurs with our local and online spending and promotion.”

Bill Herrle, Florida executive director of the National Federation of Independent Business, noted that this year, inflation has driven up the cost of everything from cranberry sauce to Christmas trees, but merchants are still hopeful about this year’s turnout.

“After all, in 2020, when we were being encouraged to remain socially distanced because of the pandemic, American Express and NFIB still recorded a slight increase in sales on Small Business Saturday,” Mr. Herrle stated in a news release. “I think the reason so many people still came out to support Small Business Saturday despite everything happening in the world at the time was that they recognized what makes independent businesses special and appreciated the vital role small businesses play in the health of their hometowns.”

He noted 67 cents of every dollar spent at a small business stays in the community, according to American Express and NFIB, and creates an additional 50 cents in local business activity as employers and their employees shop at other local businesses.

“And when you shop at a small business, there’s a good chance you’ll be dealing directly with the owner, maybe someone you know, someone who’ll do everything they can to turn holiday shoppers into regular customers who’ll return throughout the year,” Mr. Herrle said. “That’s why I’m asking everyone to shop small on Saturday, Nov. 26. When we help small businesses, we help everyone.”


Not a lot of miscellaneous business stuff to report as too many people are still dealing with the storms' aftermath or getting ready for holiday shopping.

However, I did note Jobalia Development of Daytona Beach bought a 60-acre vacant residential site in Edgewater for $1.998 million and is developing it along with D.R. Horton.

Also, Hip Hop Fish & Chicken is replacing the closed Church's Chicken (actually now Church's Texas Chicken) at 988 Orange Ave. in Daytona Beach.

Managing Editor Cecil G. Brumley has been tracking business and the economy in Volusia County for more than 25 years. Contact him at (no hyphens) or follow him on Twitter @cecilbrumley.

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