It’s the type of project local leaders envisioned years ago with the establishment of the Deltona Activity Center.

The Normandy Project would have a 1 million-square-foot distribution warehouse and 30,000-square-feet of office space along Normandy Boulevard, just south of the Interstate 4/State Road 472 exit.

But, alas, for now it is an alternative site Seefried Industrial Properties of Atlanta is considering. A plan has been submitted to the St. Johns River Water Management District, but that is as far as it has gotten.

With the retail, medical, office and residential development underway in that area, it would rival the Interstate 95/LPGA Boulevard and I-95/State Road 44 areas for fastest growth sectors.

The geotechnical report on the 108-acre site, which is owned by separate investment groups, noted developing it would required a heavy amount of fill. The site is mostly sand, of course, being in Florida. The report also noted those nasty sinkholes Florida gets from time-to-time, but it didn’t look like seismic activity or snow would be a problem.

As for Seefried, it is one of the nation’s largest developers of industrial property and has been around since 1984. Whether the company plans on moving forward will depend on whether it has a big client for the project, which needs a distribution center in Florida, and how the other alternative sites stack up.


Bed tax collections in Volusia County were stagnant in June, up just .42% countywide. The hospitality business has been kind of up and down for the past several months, but overall it’s up 4.1% in the first ninth month’s of the county’s fiscal year, which ends Sept. 30.


Large commercial real estate transactions have been kind of stagnant, too. An Atlanta developer bought vacant residential land along West Rhode Island Avenue in Orange City for $1.264 million. J&H Mirror & Glass of Longwood bought a property in the DeLand Airport Industrial Park for $700,000. The owner of China Café in Flagler Beach bought the vacant store building at 538 Ridgewood Ave. in Holly Hill for $214,900.


Rural event centers seem to be gaining popularity, yet another is seeking permits for 954 North Prevatt Avenue in Lake Helen.


On a final note, residential development doesn’t seem to be slowing down and some of the developments are unusual. Next up at Venetian Bay in New Smyrna Beach, Tiffany Homes with 92 units in duplexes along Luna Bella Lane. It’s rare to see individual apartment buildings going up these days, but one is planned on Terrace Avenue, off Bellevue Avenue, in Daytona Beach with 12 units in a 3-story building.

Managing Editor Cecil G. Brumley has been tracking business and the economy in Volusia County for more than 22 years. Contact him at (no hyphen) or follow him on Twitter @cecilbrumley.

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