We now have some detail on the plans to use NASCAR land at Bellevue Avenue and Williamson Boulevard in Daytona Beach.

Hillwood Development Co., a Dallas-based firm led by Ross Perot Jr., has submitted plans to the City of Daytona Beach for a 635,800-square-foot industrial warehouse with buildout by 2023. Dubbed Project Tarpon, it would use entrances from Bellevue, Williamson and Beville Road.

Hillwood has plans in development near other NASCAR tracks, notably Kansas Speedway and Talladega Super Speedway in Alabama. Information on the Hillwood website doesn’t mention any tenants and I’m not sure if construction has even started. NASCAR has declined comment, so far.

But Hillwood has developments worldwide, including a Wayfair distribution center in Jacksonville. I guess we’ll be in a guessing game for awhile like we were for the Amazon distribution center in Deltona.

Hillwood has some interesting distribution developments and is working on the use of unmanned aerial systems (drones) for curbside delivery. So, it will be interesting to watch what happens with this project.

Also on Bellevue, further east after it doglegs around Daytona Beach International Airport, George Nour wants to add a 20,000-square-foot building to his Nova Oaks Business Park. The city will have to continue keeping an eye on the use of Bellevue, which is a two-lane road, and really narrow from Clyde Morris Boulevard to the east.

A little history: Bellevue was part of the main east-west route from Daytona to DeLand for many years until Volusia Avenue was extended to where Interstate 95 is now. That’s why you seem some incongruous sights like the industrial uses at Nova and Bellevue, and the old gas station at the east end of Bellevue that is now Walden’s Bar.


Speaking of developments to watch. An Ft. Lauderdale firm using the name Volusia Propulsion LLC bought a large chunk of vacant land, designated as Southeast Volusia Business Park in the Oak Hill area, for $1.29 million and adjacent property for $140,000. Don’t hold me to this, but it appears this connected to Sintavia, which designs and 3D prints a new generation of flight and launch products for the aerospace, defense and space industry.


Now that the Volusia Clerk of Court’s office has nearly caught up on posting deed recordings, hopefully I won’t have to bombard readers with so many, but for now, here we go.

Hearthstone of Calabasas, Calif., bought a big chunk of lots in Coastal Woods at New Smyrna Beach for $14.416 million and D.R. Horton also bought a batch of lots there for $2.04 million. National Retail Properties of Orlando bought the Superwash Express property at 1786 Dunlawton Ave. in Port Orange for $5 million, the Superwash Express property at 1881 LPGA Blvd. in Daytona Beach for $4.7 million and Sparkle & Shine Car Wash at 49 S. Yonge St. in Ormond Beach for $3.7 million.

WLW Capital of Tampa bought the DeLand River Apartments at 2770 Botts Landing Road in DeLand for $5.225 million. BCDC of Atlanta bought land for $3.3 million along Veterans Memorial Parkway for 298-unit Orange City Apartments. Orlando investors bought the Applebee's property at 1390 Dunlawton Ave. in Port Orange for $2.88 million. The new owner of the Original First Turn Steakhouse & Lounge paid $2 million for the property. A St. Petersburg entity bought a vacant convenience store at 1898 Clyde Morris Blvd. in Daytona Beach for $1.375 million. Platinum Builders bought a batch of lots at the Isles of Venetian Bay in New Smyrna Beach for $1.05 million.

Among some smaller deals, an apartment building on Hope Avenue in New Smyrna Beach sold for $971,000. Weston investors bought the Magnolia Apartments at 1212 S Ridgewood Ave. in Daytona Beach for $465,000. Dollar General developer HSC of Daphne, Ala., bought a corner lot at 1550 S. Volusia Ave. and an adjacent property for $390,000.


A couple of new plans include Volusia Sports & Storage Facility at 1137 S. Nova Road in Holly Hill. The proposed development will consist of a 12,640 square foot sports facility and 27 vehicular storage spaces. Halifax Health has submitted plans for a medical office building at 1625 Veterans Memorial Parkway in Orange City next to Halifax Health Hospice Care Center.


On a final note, Crab Knight, which has an eatery at Bellair Plaza on North Atlantic Avenue in Daytona Beach, apparently is putting a shop at OneDaytona, according to the shopping center's store listing. A UPS store is going into Latitude Landings at 2662 LPGA Blvd. in Daytona Beach.

Managing Editor Cecil G. Brumley has been tracking business and the economy in Volusia County for more than 24 years. Contact him at cbrumley@hometownnewsmediagroup.com (no hyphens) or follow him on Twitter @cecilbrumley.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.